Nigerian music executive Bizzle Osikoya, co-founder of The Plug and a well-known force in the Afrobeats industry, recently shared a hilarious email he received from an ambitious upcoming artist — and it has the internet buzzing.
The email, filled with bold claims and confidence, reportedly included lines like:
“I’m the next big thing after Burna and Davido. Sign me now or regret later.”
Bizzle, who has worked with top artists including Davido, Mayorkun, and CKay, posted a screenshot of the email (with the artist’s identity blurred) on social media, leaving followers in stitches. Some praised the artist’s boldness, while others advised a more professional approach to pitching talent.
The moment has sparked a wider conversation on how not to approach industry gatekeepers, with fans and fellow execs chiming in about the importance of humility, a solid EPK (Electronic Press Kit), and letting talent speak louder than threats.
While Bizzle laughed off the message, he also used it to educate up-and-coming acts on industry etiquette:
“Confidence is great, but approach matters. Sell your art, not threats.”